Overview

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist, and develop Hong Kong’s trade.

HKTDC has an online sourcing website for connecting global buyers and suppliers. The project’s aim is to enhance their sourcing website to improve both the buyer and supplier user experience. We have a UX researcher team that will come up with clear problem statements.

My ROLE

UX designer (Interation, Visual and Motion)

Responsibilities

• Analyze the UX research report to gain insights into the user’s background, pain points, and personas
• Create wireframe
• Discuss with the Project owner section by section Create the Prototype
• Create detail design system guildline
• Pass to Engineer
• Launch

One of the project highlight

Pain Point

• Users often struggle to find the right size, especially when trying a brand for the first time.
• Users do not have the knowledge to accurately measure their body size.
• Users disappointed have to return the ill-fitting after a long wait, also concerned about return cost.

Goal

• Educate users on how to measure their body size accurately by providing clear instructions for measuring different body parts, such as chest, waist, hips, etc.
• Include diagrams or images to visually guide users in taking accurate measurements.
• Potential users from worldwide, provide size conversion charts or guidelines to accommodate their needs.

Solution

• Provide fitting tools that help users find the right size with just a few steps.
• RCreate a video demo demonstrating how to measure oneself.
• Offer detailed size charts by centimeter.